Digital Media Is Key to Your Business Success
Those who don’t think creatively and work tenaciously to set themselves apart from their competition will quickly fall behind as others find new ways to reach out to both existing and potential customers. It’s not enough to reach into the same old toolbox and rely on traditional ways of doing business that have been used for decades.
As an example, the automotive service business has changed drastically over the years. Technology has made major impacts in service departments where computer diagnostics now quickly identify problems and solutions. Skilled technicians are still needed to get the job done, but they work much differently than they did in the past.
Sales and marketing efforts have generally not kept pace with the increasing sophistication of the service side of the automotive business. While auto manufacturers produce dramatic video, colorful print and sophisticated online ads, local dealerships are too frequently missing opportunities to use relatively inexpensive social media tools to connect with their local customer base. Social media has the ability to easily and quickly reach out to thousands of customers in a dealer’s area. These contacts can reinforce a dealer’s image and help to develop more personalized relationships, which are often the key to purchases of large item such as vehicles. And, as every dealer knows, once a customer purchases a vehicle from a dealer, years of profitable service work frequently follows.
Advertising spending is at the highest level in more than a decade. Digital advertising is projected to consume a third of the total advertising spending in 2015, according to Magna Global. Digital media is also growing in importance because customers are increasingly getting their information from mobile devices such as phones. Overall, digital media advertising is projected to grow at a rate three times higher than the growth in U.S. media ad revenues.
As a Certified Management Consultant, I enjoy talking to executives about the challenges and successes of owning and operating their business. Similar conversations occur with executives in non-profits and government agencies. During these conversations, I look for opportunities to help organizations find their competitive advantage.
Digital media usage is already transforming the world of business, and the pace of this change will accelerate in the months and years ahead. As customers increasingly use social media to obtain their information, smart businesses will adapt to these changes, Smart businesses, the ones that will prosper and thrive, will make sure they get their marketing messages to their customers before their competitors do.
Your business needs to stay one step ahead of its competition, and needs to stand out in the marketplace. If you want to win in business, you need a strong business strategy, which can best be achieved by delivering superior products, services and facilities. In addition, you need to have an effective advertising, marketing and public relations program using digital media to help reach your goals.